The Youth for Road Safety (YOURS) organisation, in collaboration with the Autoliv Safety Foundation, proudly announces the launch of Jóvenes en Ruta (YouthOnTrack), an initiative aimed at reducing motorcycle-related fatalities among young people in the State of Mexico.
YOURS is honoured to partner with the Autoliv Safety Foundation -founded and funded by Autoliv in order to support scientific research and development in the field of road safety and related areas to promote a better and safer world. This partnership combines Autoliv’s cutting-edge expertise with YOURS’ youth-driven methodologies to create lasting change.
“This partnership with the Autoliv Safety Foundation is a game-changer for youth and road safety in Mexico,” said Raquel Barrios, Executive Director of YOURS. “Together, we are harnessing the power of young leaders to tackle one of the most critical road safety challenges in Mexico: Motorcycle safety. With youth involvement, we are ready to make a meaningful contribution toward transforming the reality of two-wheeled riders, ensuring they have access to a safer and more inclusive transportation system”.

The program will launch in early 2025 and will engage youth leaders in high-risk communities. Using a peer-to-peer approach, Jóvenes en Ruta (YouthOnTrack) aims to build awareness of helmet use and promote safer driving practices. This initiative addresses an urgent need, as motorcycle-related crashes have become the leading cause of death for youth aged 15–29 in Mexico, with fatalities rising 40% over the past decade.